You’re here.
Cue the origin story.
Hi, I’m Lauren Veronica — fashion designer, identical twin, and founder of Currently Popular.
After 10 years designing socks (yes, really), I realized I was playing small in the career I once dreamed of. Currently Popular is my second chance — a digital studio where I’m finally designing what I want, showing up in my style, and building the brand I wish I’d started years ago.
The name Currently Popular came from the way my brain never shuts off. I always have at least one idea living rent-free in my head, fully formed and screaming to be made. Once it’s out, there’s another right behind it. It’s a creative loop I’ve lived in forever — which means this blog isn’t just about what’s trending online, it’s about what’s currently trending in my head.
Sometimes that’s a new capsule collection. Sometimes it’s a party no one asked me to throw. But it always starts the same way: an idea that won’t leave me alone until I give it a place to live.
Currently Popular is that place.
Trends are cyclical. So are obsessions. This blog is where I keep the receipts.
We take a realistic, unapologetic approach to upgrading your life — from defining your personal style and romanticizing your well-being, to booking the trips you’ve been daydreaming about, hosting unforgettable parties, and living a more organized, stress-free life.
It’s not about being trendy. It’s about curating a life that feels good now — and holds up for the long run.
So whether you’re just starting out or rewriting your own main character story, you’re in the right place.
See you inside.
xx,
Lauren Veronica
THIS IS THE STUFF I’D TEXT YOU ABOUT.
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Everything I own, want, and swear by — from style and beauty to party decor and travel must-haves.
