Hot Girl Summer Starts Here—These Are the 8 Swimwear Trends I’m Buying Now

The return of summer means only one thing for our shopping carts: swimsuits—and lots of them. Whether you’re heading to the Amalfi Coast or your friend’s rooftop pool, your swimwear lineup deserves a 2025 refresh. This year’s swimwear trends are speaking to every aesthetic under the sun, from beach cowgirl aesthetic to dreamy crochet pieces and everything in between.

This post is all about swimwear trends.

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Ahead, we’re diving into the biggest swimwear trends of 2025, all set to make a splash (pun very much intended). I’ve got a packed beach itinerary this summer—from sun-drenched days on the Amalfi Coast to laid-back beach hangs in OBX—and trust me, I take my tanning and swimsuit lineup very seriously.

That means I need a rotation of stylish suits to match the moment. Every year, I treat myself to a few new additions, and these are the swimwear trends I’m adding to cart before the season even starts. Get ready to screenshot, shop, and save your faves—because this year’s lineup is anything but boring.

The Top 7 Swimwear Trends 2025

1. Beach Cowgirl

Saddle up, swimsuit lovers. The beach cowgirl trend is hitting the sand, blending rugged western charm with flirty beachwear silhouettes. Think fringe details, bandana prints, distressed denim-inspired bikinis, and wide-brim hats. It’s yeehaw meets SPF, and it’s making waves across both the boardwalk and your feed.

2. Vintagecore

Everything old is new again—especially when it comes to swimwear. The vintagecore aesthetic is serving up high-waisted bottoms, structured balconette tops, and timeless prints like gingham and polka dots. It’s a nod to the ‘50s, but updated with modern fabrics and flattering fits.

{RELATED POST: Coastal Auntie Staples for That Expensive But Laid-Back Look}

3. Sporty Fits

Meet your new MVP. Athletic-inspired swimwear is scoring big this summer with sleek zip-front suits, racerback bikini tops, and body-sculpting silhouettes. These suits are equal parts performance and polish—perfect whether you’re doing laps or lounging poolside.

4. Sirencore

The sirens are calling, and they want their swimwear back. Sirencore is all about shimmering, iridescent fabrics, dramatic cutouts, and an overall ethereal vibe. Channel your inner mermaid with high-shine textures and pearl-inspired details that bring a touch of fantasy to the beach.

5. Crochet Everything

Crochet is having its moment—and then some. Whether you’re reaching for a handmade bikini, a detailed cover-up, or a full matching set, this trend leans into boho-chic like nothing else. Bonus points if it’s made from natural or recycled yarn.

6. European Summer

Understated elegance? Always in style. The European summer trend is defined by muted tones, classic silhouettes, and a “less is luxe” mentality. Think: bandeau tops, minimalist one-pieces, and delicate straps you can barely see. Amalfi, here we come.

{RELATED POST: 14+ Italian Summer Outfits for Your Next European Vacation}

7. 3D Embellishments

Because sometimes, more is more. This summer, swimwear is getting dressed up with 3D floral appliqués, beading, ruffles, and textured overlays. These designs are not exactly swim-lap-friendly, but they are perfect for that poolside selfie.

8. Monochrome Moment

Sometimes, the simplest statement is the most powerful. Enter: the monochrome swimsuit. Whether it’s a classic black one-piece, a vibrant red bikini, or a soft pastel set, single-color swimwear is having a minimalist moment. These sleek, streamlined suits feel elevated and modern—like quiet luxury, but make it beachwear.

Ready to click add to cart?

Swimwear trends in 2025 are all about personality and play. Whether you’re team sporty chic or european goddess, there’s a trend waiting to take center stage in your vacation wardrobe. Bookmark this guide, try a new style, and tag your beach OOTD with confidence—because this summer, it’s your era.

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