21 Beauty Favorites That’ll Make You Rethink Your 2025 Routine

This post is all about 2025 beauty favorites.

Let’s cut to the chase: the beauty aisle is overwhelming. Do you really need a $300 cream? (Probably not, who are we kidding) Beauty favorites are the ride-or-die products your shelf actually needs—the ones that deliver without breaking your self care budget.

Beauty Favorites

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From cult favorite makeup to Korean skin care products worth every penny, this list is your new cheat sheet to avoid spending hours scrolling Sephora new arrivals or digging through countless TikTok beauty videos.

We’re talking dewy skin delivering serums, hair that finally looks glossed (not fried), and devices that’ll make you feel like a low-key dermatologist. In this post, we’ll spill on the best beauty favorites across skincare, haircare, makeup, fragrance, and gadgets. No filler, no fluff, just the good stuff.

Below is your no-BS guide to beauty favorites.

Best Beauty Favorites by Category

Skin Beauty Favorites

best beauty favorites

VT Cosmetics

Cica Reedle Shot 100

This essence uses microneedle technology to deliver active ingredients deep into the skin, targeting blemishes and uneven skin tone. It’s been recognized for its effectiveness in anti-aging and moisturizing, making it a standout in K beauty skincare.

best beauty favorites

Mixsoon

Glacier Water Hyaluronic Acid Serum

Infused with Alaskan glacial water and three layers of hyaluronic acid, this serum provides intense hydration, leaving the skin plump and dewy. Its lightweight, syrupy texture makes it suitable for various skin types, and users have praised its ability to enhance skin elasticity and moisture retention.

best beauty favorites

Caudalie

Pore Minimizing Detox Mask

This mask mixes pink clay and grape extracts to detox your skin, kick out impurities, and tighten up those pores. Its brightening and mattifying powers have earned it a loyal fan base—because of it’s ability to make your skin look like it got a full 8 hours, even if you’re running purely on caffeine.

best beauty favorites

Kosas

DreamBeam Sunscreen

A mineral sunscreen with 21.7% non-nano zinc oxide deserves a spot at the top of everyone’s shopping list. Kosas delivers that and more, with a peachy-pink tint that ditches the chalky white cast and leaves your skin looking radiant, not ghostly. Dermatologist-approved, hypoallergenic, and doubling as a primer, it’s sunscreen that truly gets it.

best beauty favorites

PURITO

Mighty Bamboo Panthenol Cream

This cream mixes bamboo extract and panthenol to serve up deep hydration while fortifying your skin barrier like a pro. It handles moisturizing, anti-aging, and evening out skin tone like it’s checking boxes on a to-do list.

Hair Beauty Favorites

trending beauty products 2025

Kérastase

Elixir Ultime Refillable Hydrating Hair Oil

This iconic hair oil has been a staple for years, and its recent upgrade to a refillable format makes it both luxurious and eco-friendly. Infused with four luxurious oils—it deeply hydrates, strengthens, and protects against damage while reducing breakage.

trending beauty products 2025

Crown Affair

The Refillable Dry Shampoo

Crown Affair ditched the aerosol for a talc-free powder that feels more like a ritual than a quick fix. With its fluff applicator brush and scalp-friendly ingredients, it soaks up oil without leaving your scalp feeling like the Sahara. Plus, it looks good enough to leave on your vanity.

trending beauty products 2025

Divi

Scalp Serum

If you’re still sleeping on scalp care, this serum is your wake-up call. Divi’s Scalp Serum has totally earned its hype as a go-to for a healthier, happier scalp. Packed with peptides to keep your scalp strong, caffeine to give your hair that thicker, fuller vibe, and rosemary oil to boost circulation and nourishment, it covers all the bases.

trending beauty products 2025

L’Oréal Paris

Elvive Bond Repair Shampoo & Conditioner

This drugstore duo works like it costs three times the price. Bond repair technology strengthens damaged strands, leaving your hair smoother and less dramatic. It’s your go-to for healthy-looking hair that doesn’t drain your wallet—and yes, it actually gets the job done.

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Makeup Beauty Favorites

best makeup products of all time

Benefit Cosmetics

24-HR Brow Setter

If you want brows that stay put all day without looking crunchy, this clear gel is it. The dual-sided wand makes it easy to tame and shape, and the long-lasting formula locks everything in place, no touch-ups needed.

best makeup products of all time

Gisou

Honey Infused Hydrating Lip Oil

Packed with Mirsalehi honey, it hydrates and nourishes like a balm but gives you the glossy finish of a luxe gloss—minus the stickiness. Perfect for dry lips or if you’re just chasing that healthy, plump look.

best makeup products of all time

Rhode

Pocket Blush

Rhode’s Pocket Blush is the definition of cute and functional. Its creamy, blendable formula gives you that natural, dewy flush, and it comes in shades that work for everyone. Plus, it’s tiny enough to throw in your bag, making it ideal for quick touch-ups whenever, wherever.

best makeup products of all time

Saie

Glowy Super Gel

This gel highlighter delivers a subtle, radiant glow that feels natural and weightless. Use it solo, as a foundation booster, or for targeted highlighting.

best makeup products of all time

Tower 28

OneLiner Multi-Liner

If you love multitasking products, this creamy liner is your new BFF. It works on lips, eyes, and cheeks, glides on like butter, and blends out effortlessly. Packed with hydrating ingredients like shea butter and marula oil, it’s perfect for anyone who loves streamlined, fuss-free beauty.

Fragrance Beauty Favorites

best smelling perfumes of all time

Maison Francis Kurkdjian

Baccarat Rouge 540

Baccarat Rouge 540 has become a modern classic. Its complex blend of saffron, jasmine, ambergris, and cedarwood creates a luminous and sophisticated scent profile. The fragrance’s popularity endures, with many considering it a benchmark for luxury perfumery.

best smelling perfumes of all time

Le Labo

Santal 33

Santal 33 has achieved cult status for its distinctive combination of sandalwood, cedarwood, cardamom, and violet notes. This unisex fragrance offers a smoky, leathery aroma that has become synonymous with contemporary urban sophistication.

best smelling perfumes of all time

Glossier

Glossier You

Glossier’s You is celebrated for its minimalist approach, featuring base notes of ambrette and ambrox that adapt to the wearer’s skin chemistry. This creates a personalized scent experience, making it a go-to for those seeking a subtle yet memorable fragrance.

best smelling perfumes of all time

Yves Saint Laurent

Libre Intense

Libre Intense by Yves Saint Laurent offers a richer, more potent interpretation of the original Libre fragrance. With notes of lavender, orange blossom, and orchid, it exudes a bold and sensual character.

Beauty Devices Favorites

trending beauty products 2025 tiktok

Ulike

Laser Hair Removal

The Ulike Laser Hair Removal device is topping everyone’s list for at-home laser hair removal. Using IPL technology, it’s painless, easy to use, and delivers salon-level results without the price tag—or the awkward small talk.

trending beauty products 2025 tiktok

Twelve South

Red Light Therapy

Red light therapy boosts collagen, smooths skin, and reduces fine lines, but if you’re still using a tiny, isolated red light device, it’s time to level up. A red light therapy panel covers more surface area, meaning you’re not just treating one patch of skin at a time. Panels let you target your entire face (or even body) in one session, making your routine faster, more efficient, and way more effective.

trending beauty products 2025 tiktok

NuFACE

Mini+ Petite Facial Toning Device

This little device is like Pilates for your face. The NuFACE MINI uses microcurrent technology to tone and lift your facial muscles, giving you a more sculpted, youthful look. It’s small, portable, and only takes five minutes a day, so no excuses.

Best Beauty Favorites 2025

Here’s the truth: these products deliver. No fluff, no overhyped nonsense—just beauty that actually works. From game-changing skincare to must-have makeup, consider this your 2025 beauty shopping guide.

This post is all about beauty favorites—because looking good shouldn’t be complicated.

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